The GTM Completeness Checklist
A practical working checklist to help founders assess whether their GTM strategy actually answers the decisions that matter before choosing channels and starting execution.
This workbook will help you:
✓Define your first customer with enough specificity to build around them
✓ Clarify what they are choosing between and why they would choose you
✓ Understand how they actually make the buying decision
✓ Build a GTM sequence around that decision, rather than around a list of channels
✓ Check whether pricing and measurement support the GTM motion
✓ Spot the gaps that turn a strategy into a collection of activities
The Positioning Canvas
A practical 30-minute working template to help founders clarify what they stand for, who they're for, and why customers should choose them.
This workbook will help you:
✓ Define your target audience and the problem you solve
✓ Clarify what makes your brand meaningfully different
✓ Identify the proof behind your positioning
✓ Turn the six inputs into a clear positioning statement
✓ Stress-test whether your position can actually win
The Founder Brand Gap
A practical 15-minute strategy diagnostic to help founders identify the gap between the company they're building and the brand they're creating.
This workbook will help you:
✓ Identify whether you're building a company or a brand
✓ Surface the strategic choices shaping customer perception
✓ Discover the gaps between execution and positioning
✓ Leave with one clear priority to strengthen your brand