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Performance-theatre

GTM-strategy

+3

When Should You Actually Start Building Your GTM Strategy?

Jul 14, 2026

•

2 min read

When Should You Actually Start Building Your GTM Strategy?

Too early and it's fiction. Too late and it's a rescue mission.

aditee bhargavaa
aditee bhargavaa

GTM-strategy

+1

What Actually Belongs in a GTM Strategy (and What Doesn't)

Jul 14, 2026

•

2 min read

What Actually Belongs in a GTM Strategy (and What Doesn't)

A GTM strategy isn't a list of marketing activities. It's a series of deliberate choices about where and how you'll win.

aditee bhargavaa
aditee bhargavaa

Positioning

+3

India Has Hundreds of Positioning Problems Pretending to Be Marketing Problems

Jul 14, 2026

•

3 min read

India Has Hundreds of Positioning Problems Pretending to Be Marketing Problems

Most businesses don't need louder marketing. They need sharper positioning.

aditee bhargavaa
aditee bhargavaa

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